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Zoe Zhu presents

China - Market Entry - Different Channels to Entering Chinese Market

Recorded February 2017

There are different ways to enter into China. Once you understand the market, you can choose the most adapted way to enter into China according to the activity of your company. If you are in FMCG sector, you can choose to work with a partner (partners); If you are a service company, you can choose to set up a company so as to invoice directly to your clients; If you are a manufacturing company, you can choose to enter into China by making an acquisition so as to gain time. A local partner will help you to save time and money during the market assessment and market expansion.

Opportunities, Establishing abroad, Internationalization

Zoe Zhu

Zoe Zhu - Business Development Manager

Zoe-Linlin ZHU is a Business Development Manager and Senior Consultant of ALTIOS China. She is in charge of business development of ALTIOS China and management of inbound projects with oversea offices. With more than 5 years in international business trading between China, Europe and USA, she has knowledge in Sourcing and in Product Development. Her over 2 years in Business Development has also granted her knowledge of sales and distributors management. Zoe holds a DUT in Communication from Universities LyonIII-IUT, a Bachelor in SME Creation & Management from Universities LyonIII-IUT, an MS in Sales Management for SME from Institut Commercial Lyonnais (ICL) and she is fluent in Chinese, French, and English.